When it comes to direct mail marketing, creativity gets attention — but compliance keeps your campaign moving . Even the best-designed mailer can run into unexpected delays or higher postage rates if it doesn’t meet current USPS size, weight, and format requirements . For marketers investing in print and mail, understanding USPS standards isn’t just about following rules — it’s about protecting your budget, ensuring deliverability, and maintaining campaign timelines. Here’s w

In today’s crowded marketing landscape, reaching your audience through just one channel isn’t enough. While digital marketing dominates in speed and volume, traditional channels like direct mail letters  remain unmatched for building trust, credibility, and engagement. When combined with email, social media, and online advertising, direct mail becomes a powerful part of a multi-channel campaign  — creating consistent messaging that reinforces your brand across every touchpoin