For marketers who rely on direct mail, postage costs and logistics can make or break a campaign’s ROI. While 2026 brings some good news — stable postage rates early in the year — there are also important operational changes coming that will affect how mail is priced, entered, and designed. From the elimination of Network Distribution Center (NDC) discounts to upcoming zone-based pricing and tighter format compliance enforcement , these shifts will influence both mailing co

If your marketing plan includes direct mail, here’s some welcome news: the United States Postal Service (USPS) has confirmed that Mailing Services prices will remain stable in early 2026 . While some shipping and parcel services are expected to rise by roughly 6 to 8 percent , USPS stated that there will be no increase for First-Class Mail, Marketing Mail, or Nonprofit mailers in January 2026 . For marketing teams managing print and mail campaigns, that’s a rare opportunity